New Season Edit — 2026
Beauty, written in your own words.
Clean-formula makeup, skincare, and fragrance designed to enhance what's already there — not cover it up. Every ritual starts here.
- Customers
- 2M+
- Cruelty-Free SKUs
- 240+
Customers
Cruelty-Free SKUs


Best of the Month
Velvet Matte Lipstick
Limited Time
Flash Sale
These prices disappear when the clock hits zero.
Shop by Category
Curated for every ritual
Also in the Edit
Explore by Brand
Beyond Wishes — a curated edit of the brands you already love, all in one place.
The Edit — No. 01–06
Loved by millions
Category Favorites
Best Sellers in Makeup

Your signature look isn't found. It's built, one product at a time.
A curated wardrobe of shades and finishes, edited by our team so every single piece works for you — no matter where you start.
Category Favorites
Best Sellers in Skincare
The Perfect Gift
Give the Gift of Wishes
Can't decide what to get them? Let them pick. A Wishes gift card works on anything in the edit.
@wishesbeauty
What our community says
The Velvet Matte Lipstick is beyond perfection. It stays on all day, doesn't dry out my lips, and the color is stunning.
Layla Ahmed
Dubai, UAE
Wishes has completely replaced my old routine. The Glow Foundation is lightweight and I've never felt more like myself.
Sophia Ramirez
Austin, TX
Every product feels considered — the packaging, the scent, the way it wears. This is the beauty brand I recommend to everyone.
Noor El Sayed
Cairo, Egypt
Join the List
Subscribe to the Edit
First access to new launches, member-only pricing, and 15% off your first order.



















